The Nyenrode Marketing Society is an independent foundation. Nevertheless, the events being organized throughout the year, are set up in close cooperation with the University and in particular with the faculty for Marketing and Supply Chain Management. The NyMaS also works in close cooperation with the marketing department of the university, as well as with all students of the Marketing Management track of the MSc in Management program.

Officially the NyMaS is not part of the student association of Nyenrode, De Nieuwe Compagnie van Verre (NCV). There is still intensive collaboration and communication with committees of the NCV, like with the Collegie tot de Disputeringen and Corporate Relations.

The curreny NyMaS board with the marketing guru Philip Kotler, Ph.D, Kellogg School of Management at the Northwestern University, USA.