This is just in: eyewear trader Optitrade has decided to collaborate with the Nyenrode Marketing Society, in preparation of the Nyenrode Masterclass on Brandmanagement in Fashion. We are pleased to announce Optitrade as one of the sponsors of the event. We would also like to announce our third speaker of the day: Reynier van Bommel of Van Bommel will tell more on the evolution and positioning of their century old brand.