It was on July 1st that the Masterclass: Brandmanagement in Fashion event took place, and what a great day it was! The masterclass was completely sold out, and the NyMaS received a lot of positive reactions from visitors. Both RTL Z and Nyenrode were satisfied with the setup of the event.

The Nyenrode Marketing Society would like to thank the guest speakers of the day for their contribution to the success of the event: Kitty Koelemeijer, professor at the Marketing Faculty of Nyenrode; Lothar Schäfer, former marketeer at Levi's, currently at Carhartt; Aad Boon, CMO of WE Fashion; Roland Kahn, founder of Cool Cat and Robert Polet, CEO of Gucci Group.

Host of the day was Peter van Zadelhoff, whom we thank for his presentation and interaction with the audience. Special thanks towards eyewear trader Optitrade for hosting the eyewear fashion show.

We hope you enjoyed the day with us, and would like to welcome you again at our next event. At this time, we are looking ahead to another NyMaS symposium in October.